Desperation-induced focus, Being an outlier, a personal Bevi machine, & More
Today at a Glance:
Quote: Be an outlier
Reading: Desperation-induced focus
Funny: Technology nonsense
Learning: Ikea breaks all of the rules
Podcast: MFM with Andrew Wilkinson
Tweet: 20 things I wish I could tell my 18-year-old self
Product: Cana, a personal Bevi machine
Nobody realizes that some people expend tremendous energy merely to be normal ― Albert Camus
We have been taught that we must converge toward the mean, but the only way to truly change the mean is to be different. Energy is better spent in being an outlier.
Summary: Lean into desperation and don't worry about the process
“If you could only get one thing done this year, what would it be?”. If that answer is “institute some new process”, go for it. But if it’s something like “increase market share from 30% to 60%” or “launch this new product that will 2x our TAM”, don’t waste your time on anything else.
Outcomes over outputs. The process is when your team is focused on output, whereas you really want to be focusing on outcomes.
A short conversation with a bank
A fun story (and short! ~10m) on the nonsense that is technology.
How Ikea tricks you into buying more stuff
Ikea breaks all of the rules in order to generate more revenue — talk about being an outlier!
Hire 1 to Hire 10, Sam Gets Hacked, Shaan Buys a $200K NFT, and More with Andrew Wilkinson
Listen on Spotify
My First Million with Andrew Wilkinson
Hire 1 to Hire 10: by focusing effort on hiring the 1 who ends up hiring the rest
"The Macolm Gladwell Effect": copywriting & storytelling is the ultimate soft skill in life and business
My personal favorites:
Create your own maps.
Learn the power of intensity and consistency.
Make decisions that your 80-year old self and 10-year-old self would be proud of.
This is basically a home version of a Bevi machine, with more functionality, for significantly less money.