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Desperation-induced focus, Being an outlier, a personal Bevi machine, & More
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Desperation-induced focus, Being an outlier, a personal Bevi machine, & More

Issue #42

Erik Rogne
Mar 25
2
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Desperation-induced focus, Being an outlier, a personal Bevi machine, & More
erikrogne.substack.com

Today at a Glance:

  • Quote: Be an outlier

  • Reading: Desperation-induced focus

  • Funny: Technology nonsense

  • Learning: Ikea breaks all of the rules

  • Podcast: MFM with Andrew Wilkinson

  • Tweet: 20 things I wish I could tell my 18-year-old self

  • Product: Cana, a personal Bevi machine


#QUOTE

Nobody realizes that some people expend tremendous energy merely to be normal ― Albert Camus

We have been taught that we must converge toward the mean, but the only way to truly change the mean is to be different. Energy is better spent in being an outlier.

2013-04-26-Outliers

#READING

Desperation-Induced Focus
//rkg

Summary: Lean into desperation and don't worry about the process

“If you could only get one thing done this year, what would it be?”. If that answer is “institute some new process”, go for it. But if it’s something like “increase market share from 30% to 60%” or “launch this new product that will 2x our TAM”, don’t waste your time on anything else.

Outcomes over outputs. The process is when your team is focused on output, whereas you really want to be focusing on outcomes.


#FUNNY

A short conversation with a bank
//danhon

A fun story (and short! ~10m) on the nonsense that is technology.


#LEARNING

How Ikea tricks you into buying more stuff
//thehustle

Ikea breaks all of the rules in order to generate more revenue — talk about being an outlier!


#PODCASTS

Hire 1 to Hire 10, Sam Gets Hacked, Shaan Buys a $200K NFT, and More with Andrew Wilkinson
//mfm
Listen on Spotify

My First Million with Andrew Wilkinson

Main takeaways

  • Hire 1 to Hire 10: by focusing effort on hiring the 1 who ends up hiring the rest

  • "The Macolm Gladwell Effect": copywriting & storytelling is the ultimate soft skill in life and business


#TWEET

Twitter avatar for @SahilBloomSahil Bloom @SahilBloom
20 things I wish I could tell my 18-year-old self:

March 19th 2022

2,897 Retweets12,566 Likes

My personal favorites:

  • Create your own maps.

  • Learn the power of intensity and consistency.

  • Make decisions that your 80-year old self and 10-year-old self would be proud of.


#PRODUCT

Cana
//cana

This is basically a home version of a Bevi machine, with more functionality, for significantly less money.

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Desperation-induced focus, Being an outlier, a personal Bevi machine, & More
erikrogne.substack.com
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