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Suing Spammers, Ponzi Schemes, Living past 100, & More

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Suing Spammers, Ponzi Schemes, Living past 100, & More

Issue #47

Erik Rogne
Aug 26, 2022
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Suing Spammers, Ponzi Schemes, Living past 100, & More

erikrogne.substack.com

Today at a Glance:

  • Quote: Intelligence is about adapting

  • Reading: Apparently, Google loves Blue

  • Learning: How to live to over 100 years old

  • Podcast: History of Amazon.com

  • Tweet: You can sue call/text spammers

  • Watching: Silicon Valley Ponzi Scheme

  • Idea: The Elder Chair

#QUOTE

"The measure of intelligence is the ability to change" -Albert Einstein.

If you're not changing, you're not growing. They say you should completely reinvent yourself every 3 years. We thrive in change and being able to adapt.

What's something you've learned that has made you change? (Reply to this email with your thoughts!)

#READING

Gmail Redesign uses 3 different shades of blue

//betterdesigned

I'm surprised Google released this. A/B testing is about incremental optimization, not product transformation and I bet that each of these colors was tested independently when evaluating metrics. Then again, what are they optimizing for?

Blue is a calming color, so perhaps people spend more time in email. By the way, have you ever wondered why airline seats are always blue? Hint: it is because blue is a calming color and it instills confidence, calmness, and connection.

#LEARNING

Blue Zones

//nationallibraryofmedicine

It looks like I'm going for a blue theme this month. There are 5 blue zones in the people where people consistently live over 100 years old (10x greater rate than the US). 80% of longevity is dictated by lifestyle.

There are 9 themes that slow down your aging process. Some of my favorites are:

  • Stop eating when your stomach is 80% full

  • Move naturally as part of your lifestyle

  • Have purpose

  • And of course, drink 1-2 glasses of wine a day

#PODCASTS

The Complete History & Strategy of Amazon.com

//acquiredfm

So, this is a REALLY long podcast (4.5 hours), but it is well worth it. This focuses on the Amazon.com retail business, its history, and its strategy.

My favorite part of the podcast is that Jeff Bezos made his first billion, not from Amazon, but from a $250k seed investment in Google!

If you prefer reading, Working Backwards is an amazing read.

#TWEET

Twitter avatar for @DanRose999
Dan Rose @DanRose999
In the early days of Facebook, people wondered how we would make money. The obvious answer would have been the wrong answer. Here’s how we landed on the non-obvious right answer, and transformed the advertising industry in the process:
6:53 PM ∙ Jul 22, 2022
957Likes120Retweets

From basic ad banners —> to sponsored posts; how Facebook reinvented the advertising industry

Twitter avatar for @ColeSouth
Cole South @ColeSouth
ever wonder why the cheap junk flooding Amazon has keyboard-mashing brand names like MOFFBUZW? let's dive into an example... the 2nd organic result for "baby moccasins" has: - 0 reviews - no Prime offer - 20 day shipping (lol) - a brand name that literally looks like Dog Shit
Image
9:26 PM ∙ Jul 21, 2022
3,559Likes1,001Retweets

As an Amazon Seller myself, I knew it was bad, but I didn't know that it was this bad.

Twitter avatar for @dweekly
David E. Weekly @dweekly
I sued a spammer! Did you know you have a right to sue folks that send you unsolicited text messages or calls? I received a check for $1,200 today as settlement of a TCPA suit against a party that sent me an unsolicited text message.
Image
4:25 AM ∙ Jul 27, 2022
8,951Likes861Retweets

brb, going to sue ALL of these freaking calls and texts I get. I get at least 5 unsolicited calls and texts a day.

#WATCHING

The Silicon Valley Ponzi Scheme

//youtube

This video is ~3 years old, but it is so relevant today on how we got into this macroeconomic climate.

Bottom line up front: 40% of the money you raise goes into the hands of tech giants like Facebook, Google, and Amazon.

Here's the breakdown:

  1. You create a startup and start growing

  2. You raise money from a VC

  3. VC loves your numbers, but tells you to grow faster

  4. You spend 40% of your money on advertising (Facebook, Google, Amazon) to grow faster

  5. You raise more money from another VC

  6. VC2 tells you to grow faster

  7. You spend more money on advertising

  8. VC1 has a super high IRR (internal rate of return) and raises another fund

#IDEA

The Elder Chair

*in infomercial voice* Hey you, yeah, you! Does your butt ever hurt from long days in your chair? Lost the remote control again? Is it hard to get up and out of the chair? Your days are long over!

Introducing the Elder Chair — the world’s comfiest recliner!

With The Elder Chair, you'll never want to leave—it’s like an extension to your bed that you can fall asleep in.

The Elder Chair is equipped with built-in remote controls, a back massager, a recliner, a power lift, and so much storage! Each chair is customizable in every way!

Wait there’s more! If you order today, we'll upgrade your Elder chair with wheels and an electric motor!

That's a wrap for today. Subscribe for free to receive goodies in your inbox monthly.

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Suing Spammers, Ponzi Schemes, Living past 100, & More

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